Healthcare relationship marketing: strategy, design and measurement
Auteur :
Haimowitz, Ira J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032838397
Date de publication :
24 juin 2024
Dimensions :
24,6 x 17,4 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical mark