New brand spirit, the: how communicating sustainability builds brands, reputations and profits
Auteur :
Conrad, Christian / Thompson, Marjorie Ellis
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032838427
Date de publication :
24 juin 2024
Dimensions :
24,6 x 17,4 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain. It provides an overview of the state-of-the art of CSR and sustainability communications from the frontline