Forecasting for the pharmaceutical industry: models for new product and in-market forecasting and how to use them
Auteur :
Cook, Arthur G.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032838571
Date de publication :
24 juin 2024
Dimensions :
24,6 x 17,4 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecas