Fashion advertising and public relations: a historical and sociological perspective
Auteur :
Topić-Rutherford, Martina
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032840239
Date de publication :
31 mars 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion.