Sustainability and luxury management
Auteur :
Mosca, Fabrizio / Chiaudano, Valentina
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032841274
Date de publication :
20 juil. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligned with young consumers’ idea of it.