Customer relationship management in the digital age
Auteur :
Shainesh, G. / Sheth, Jagdish N. / Jain, Varsha
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032844565
Date de publication :
12 juin 2025
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.