Customering method, the: from cx dogma to customer science
Auteur :
Spinley, Aarron
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032845425
Date de publication :
1 nov. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.