Creating responsible and inclusive fashion brand narratives: theory and practice
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032851402
Date de publication :
5 sept. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.