Marketing communication in african languages
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032852690
Date de publication :
21 mai 2026
Dimensions :
23,4 x 15,6 cm
Poids :
630 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. The book will interest scholars of media, journalism, communication, social media and culture.