E-commerce and financial services in asia: the expansion and globalization of alibaba, coupang and softbank
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032856711
Date de publication :
21 mai 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector.