Dynamic fashion marketing: internationalisation, sustainability and technology
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032857640
Date de publication :
22 janv. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book bridges the gap between academic and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology. It will appeal to scholars across fashion marketing, fashion business, and consumer behaviour research.