Rituals, consumption, and marketing: a research companion
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032871912
Date de publication :
19 sept. 2025
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating coursework on consumer culture, consumer behavior, and marketing strategy.