Hitmakers: how brands influence culture
Auteur :
Andjelic, Ana
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032874463
Date de publication :
13 déc. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.