Political marketing on social and mobile media: remaking the paradigm?
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032875224
Date de publication :
10 sept. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores how social and mobile media have been used in political campaigns since 2008. This book will interest researchers and students in the areas of political communication, political science, government, public affairs, and social and digital media.