Assessment of industrial markets, the
Auteur :
Wilson, Aubrey
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032876917
Date de publication :
1 nov. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
1540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation.