Righteous brand, the: consumer brand relationships in a polarized world
Auteur :
Blackston, Max
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032882369
Date de publication :
29 avr. 2025
Dimensions :
22,9 x 15,2 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars.