Rituals and routines: reflecting change, redefining meaning, recasting scope
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032889320
Date de publication :
9 déc. 2024
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.