Influence of western consumerism on eastern culture, the: a consumer behaviour perspective
Auteur :
Lee, Richard / Duong, Quynh Anh / Khan, Huda / Rashid Saeed, Muhammad / Xu, Zhixing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032894850
Date de publication :
22 janv. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.