Greenwashing practices in company marketing communications
Auteur :
Proszowska, Anita / Budzanowska-Drzewiecka, Małgorzata / Ostrowska, Justyna / Dołhasz, Magdalena
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032902395
Date de publication :
29 sept. 2025
Dimensions :
21,6 x 13,8 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.