Influencer marketing: interdisciplinary and socio-cultural perspectives
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032907208
Date de publication :
20 juil. 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.