Towards transformative education in marketing: challenging rhetoric and embracing change
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032908984
Date de publication :
16 oct. 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.