Advertising in developing and emerging countries: the economic, political and social context
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032921365
Date de publication :
14 oct. 2024
Dimensions :
24,6 x 17,4 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relation