Consumer behavior analysis: (a) rational approach to consumer choice
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032924168
Date de publication :
14 oct. 2024
Dimensions :
24,6 x 17,4 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage