Expanding disciplinary space: on the potential of critical marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032925639
Date de publication :
14 oct. 2024
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal of Marketing Management.