Rethinking business anthropology: cultural strategies in marketing and management
Auteur :
Walle, Alf H.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032926353
Date de publication :
14 oct. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.