Political campaigning, elections and the internet: comparing the us, uk, france and germany

Auteur : Lilleker, Darren / Jackson, Nigel
Éditeur : Taylor & Francis Ltd
ISBN : 9781032927114
Date de publication : 14 oct. 2024
Dimensions : 23,4 x 15,6 cm
Poids : 390 g
Langue : Anglais
Pays d'origine : Grande Bretagne

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.

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