Pioneers in marketing: a collection of biographical essays
Auteur :
Jones, D.G. Brian
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032927428
Date de publication :
14 oct. 2024
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biogr