Escalation in decision-making: behavioural economics in business
Auteur :
Drummond, Helga / Hodgson, Julia
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032928821
Date de publication :
14 oct. 2024
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? Rich in case studies involving real business decisions and dilemmas, Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such predicaments. Instead of exiting when the odds ar