Human vs chatgpt – language of advertising in beauty products advertisements
Auteur :
Skubis, Ida / Kołodziejczyk, Dominika
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032934136
Date de publication :
21 nov. 2024
Dimensions :
21,6 x 13,8 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments in marketing and consumer engagement.