Martech management: aligning marketing technology with business strategy
Auteur :
McMahon, Tim P.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032936635
Date de publication :
10 sept. 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Martech Management offers a clear and practical guide to navigating the complex world of Marketing Technology. This book empowers marketers to harness Martech tools and data effectively, aligning their marketing strategies with business objectives to drive measurable growth and revenue.