Language of persuasion on instagram, the: a systemic functional approach to multimodal tourism discourse
Auteur :
Mattei, Elena
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032937489
Date de publication :
8 déc. 2025
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers a systematic, interdisciplinary investigation into the language of persuasion in contemporary tourism discourse, with a focus on English-language travel boards’ use of Instagram and official websites.