Digital advertising theory
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032937618
Date de publication :
2 oct. 2026
Dimensions :
22,9 x 15,2 cm
Poids :
780 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.