Data-driven strategic management: quantitative and qualitative analysis
Auteur :
Agnihotri, Arpita / Bhattacharya, Saurabh
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032938912
Date de publication :
29 sept. 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text provides a comprehensive and integrated understanding of contemporary concepts and practical frameworks in Strategic Management. It equips learners to make data-informed decisions, formulate competitive strategies, evaluate market expansion opportunities, identify competitors, and leverage AI effectively.