Managing public relations in sport: theory and practice
Auteur :
Manoli, Argyro Elisavet
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032939506
Date de publication :
1 sept. 2026
Dimensions :
23,4 x 15,6 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is a comprehensive, practical guide to understanding public relations as a strategic governance tool in sport. Blending cutting-edge research, theory, and real-world insights, the book explores how PR shapes relationships, narratives, and value creation in globalized and politically visible sporting environments.