Digital marketing fundamentals: from strategy to roi
Auteur :
Visser, Marjolein / Berry, Mike
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032941325
Date de publication :
4 févr. 2025
Dimensions :
24,0 x 17,0 cm
Poids :
1360 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples. The Dutch version of this book has become a standard issue in The Netherlands.