Machiavelli, marketing and management: revisited
Auteur :
Harris, Phil / Lock, Andrew / Rees, Patricia
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032943305
Date de publication :
30 juin 2025
Dimensions :
23,4 x 15,6 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought and highlights their particular relevance to the manager and policymaker today.