Reshaping corporate communication: innovative tools and techniques
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032949192
Date de publication :
31 juil. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book explores the current trends, practices, tools and techniques currently at work in Public Relations and Corporate Communication. It discusses the impact of digital technology, changing consumer behaviours, and emerging trends in the practice of communication.