Trust and marketing communication in the food industry: traditional, modern, and ai-driven approaches
Auteur :
Górska-Warsewicz, Hanna / Ozimek, Irena / Kulykovets, Olena / Szlachciuk, Julita
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032953427
Date de publication :
22 janv. 2026
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication