Strategic city branding: insights from asian cities
Auteur :
Taecharungroj, Viriya
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032958989
Date de publication :
28 janv. 2025
Dimensions :
21,6 x 13,8 cm
Poids :
471 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.