Art of purposeful engagement, the: contemporary approaches to arts and cultural marketing and communication
Auteur :
Cairnduff, Samuel
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032960371
Date de publication :
31 juil. 2026
Dimensions :
23,4 x 15,6 cm
Poids :
970 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines marketing in arts and cultural organisations as a form of cultural practice rather than a purely promotional function. Drawing on contemporary theory, sector experience, and real organisational contexts, the book reframes marketing as relational work concerned with meaning, trust, participation, and public value.