Strategic brand management in and through sport
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032968278
Date de publication :
12 févr. 2025
Dimensions :
24,6 x 17,4 cm
Poids :
280 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.