Nation branding in non-western societies: projecting india as a ‘civilisation state’
Auteur :
Chakrabarti, Shantanu
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032969008
Date de publication :
3 févr. 2025
Dimensions :
22,9 x 15,2 cm
Poids :
621 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The present work focuses on two concepts: ‘nation branding’ and ‘civilisation state’ and traces the historical process of evolution in Indian nation building project. It analyses the evolving concept of ‘civilisation state,’ its association with the strong urge for autonomy, and India's status in global affairs.