Doing marketing research: alternative methods for market sensing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032972244
Date de publication :
31 mars 2025
Dimensions :
24,6 x 17,4 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.