Marketing palliative care: ethnography of dying and the emergence of palliative marketing
Auteur :
Corengia, Michele
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032972350
Date de publication :
31 déc. 2025
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Drawing on a decade of ethnographic research in palliative contexts across Switzerland, Italy, and the United States, this book develops a new epistemology of marketing at the threshold of life. It will speak to scholars, healthcare professionals, and all those seeking a vocabulary for dying in market society.