Luxury marketing and brand strategy: theory and practice for a changing world
Auteur :
Olšanová, Květa / Cook, Gina / Zlatić, Marija
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032974330
Date de publication :
2 sept. 2025
Dimensions :
24,6 x 17,4 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.