Navigating brand activism
Auteur :
Sheth, Jag / Uslay, Can
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032974408
Date de publication :
29 juil. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.