Strategic brand storytelling: leveraging narrative for competitive value creation
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032974422
Date de publication :
22 juin 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.