Eco and ethical advertising: creativity, sustainability, and diversity in theory and practice
Auteur :
Raphael-Luu, Jackie
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032975078
Date de publication :
22 oct. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice.