Security relationship management: leveraging marketing concepts to advance a cybersecurity program
Auteur :
Parrish, Lee
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032981840
Date de publication :
21 avr. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
230 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts—like segmentation and SRM—to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.