Fashion consumption: unravelling consumer insights in the fashion industry
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032982571
Date de publication :
18 juin 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers an interdisciplinary exploration of consumer behaviour in the fashion industry and the factors driving consumer decision making. It will be essential resource for scholars across fashion, consumer psychology, and marketing. It will also appeal to students pursuing advanced courses in fashion.